INITIAL LOGO BLACK III.png
 

#beinitial

 

client: FORTY-OUNCE WINES

 
 

client: linné skincare

 

objective: DEVELOP AND PRODUCE abstract content THAT SPEAKS TO ALL-NATURAL BRAND

 

RESULTS: MULTI-PURPOSE CONTENT FOR WIDE DISTRIBUTION

 

CLIENT: MURRAY'S CHEESE

 

OBJECTIVE: PRODUCE DIGITAL SERIES AND MULTIPLE DIGITAL ASSETS FOR SOCIAL DISTRIBUTION

 

RESULTS: 5-PART EDUCATIONAL MINI-SERIES

HUNDREDS OF THOUSANDS OF IMPRESSIONS ON SOCIAL MEDIA WITHIN THE FIRST 3 WEEKS OF RELEASING DIGITAL CONTENT

 

CLIENT: CREATIVE FEED X WINES OF BORDEAUX

 

PROJECT: RE-BRAND THE BORDEAUX WINE REGION

 

results: 6-part episodic series that explores how deep-rooted wine culture influences every facet of society

 

CLIENT: DEWAR'S x PLAYBOY

 

project: branded spot to align with playboy's re-brand into lifestyle content

 

results: 30-second spot distributed across playboy.com and dewar's channels

 

coravin 2.0 release

 

playboy lifestyle content

 

INITIAL IDENTITY:

INITIAL IS A FULL SERVICE CREATIVE AGENCY WORKING WITH INTERNATIONAL BRANDS AND MEDIA OUTLETS

 

initial CAPABILITIES:

  • ADVERTISING

  • VIDEO PRODUCTION

  • CONCEPT DEVELOPMENT

  • SOCIAL MEDIA CONTENT

  • MEDIA BUYING & DISTRIBUTION

  • BRANDING & RE-BRANDING

  • LOCATION SCOUTING

  • MEDIA PLANNING & STRATEGY